Internet-Enabled Business Intelligence

by: William A. Giovinazzo

On-line Price: $52.95 (includes GST) Paperback package 368 50%Off Retail Price You save: $53.00 Sale Item - Special discount -limited stock _____________________ N.Sydney : In Stock	Retail Price: $105.95 Publisher: ,Sep-2002 Category: INTERNET & BUSINESS Level: I/A ISBN: 0130409510 ISBN13: 9780130409515
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Summary

      Link business intelligence to the Web! Technologies, integration, and applications.

  Internet-enabled business intelligence: from planning to profit

In-depth coverage of integration and key enabling technologies, including Java and XML

Advanced analysis and profiling: understand customers better, and respond faster

Clickstrean analysis: understanding how customers use your site

Linking data warehouses to CRM and other enterprise/value chain systems

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together--and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

  How the Internet enhances your business intelligence infrastructure

Leveraging key enabling technologies: Java, XML, XSL, and more

Breakthrough analysis techniques: understand customers better, and respond faster!

Integrating data warehouses with CRM and other enterprise and inter-enterprise systems

Establishing common warehouse metadata

Drawing on the clickstreams generated by your Web and e-commerce sites

Personalization techniques that work

      Author Bio

      WILLIAM GIOVINAZZO has been involved in every aspect of data warehouse development, implementation, maintenance, marketing, and sales. Currently a business intelligence evangelist, he writes and speaks regularly on data warehousing and Oracle technologies. He is author of Object-Oriented Data Warehouse Design: Building A Star Schema (Prentice Hall PTR).

Table of Contents

Acknowledgments.

Introduction.

  I. THE SOLUTION.

      1. The Solution.

2. Evolution to e-Enterprise.

  The Internet: Hype or Hope? Building the Internet. The Evolution to e-Commerce. The Internet Marketplace. Conclusion.

      3. Internet-Enabled Business Intelligence.

  Intelligence. Anatomy of Business Intelligence. Conclusion.

  II. MAKING THE INTERNET WORK.

          4. The Web-Enabled Information Infrastructure.

5. Servers: The Heart of IEBI.

  The Server. The Mainframe. Client/Server Architecture: The Upstart Crow. The Internet. The Oracle 9 Internet Application Server. Conclusion.

      6. The Internet Network.

  Standards Bodies. The ISO/OSI Reference Model. IEEE 802 Specifications. TCP/IP. Talking Over the Internet. Dynamic Host Configuration Protocol. Conclusion.

  III. THE SOFTWARE OF THE INTERNET.

          7. Empowering the Internet-Enabled Information Infrastructure.

8. Java.

  Object Orientation. The Java Programming Language. Introduction to the Java Platform. Java Specification Request (JSR). JavaBeans. Conclusion.

      9. eXtensible Markup Language.

  The Origins of XML. XML as a Medium of Exchange. The All-Powerful Wizard of XML. Parsers: Nothing Happens Until Someone Sells Something. XSL: The Internet's Rosetta Stone. XML in the Real World. Conclusion.

      10. Common Warehouse Metadata.

  What Is Metadata? Metadata and IEBI. Types of Metadata. The Central Metadata Repository. Enterprise Data Model. OMG & OMA. Common Warehouse Metadata Interchange. The CWMI Architecture. XML Metadata Interchange. Summary.

  IV. BUILDING RELATIONSHIPS OVER THE INTERNET.

          11. Look Outward Angel.

12. CRM in the Internet Age.

  The Customer-Driven Organization. The Ultimate in Customer-Driven. CRM in the Internet Age. Conclusion.

      13. Swimming in the Clickstream.

  The Importance of Customer Identification. Understanding Customer Behavior in the Internet Age. The Clickstream. Cookies. Conclusion.

      14. Personalization.

  Defining Personalization. Data Mining. The Data Mining Process. Summary.

      15. The Road Goes Ever Onward.

  One Last Visit with Billy Boy. Web Services. Go Gently Into that Dark Night. Summary.

      Appendix A. Recommended Reading.

Appendix B. Glossary.

Index.